SIMAT
SiMAT (Sunspire Institute of Management and Technology) is a training and placement institute in Kerala offering career-focused programs in aviation, logistics, hospitality, management and related sectors. It provides quality training, industry exposure, and placement support to help students achieve their professional goals
Project Overview
Your Zeros and Ones partnered with SiMAT to strengthen their digital presence and improve online communication with prospective students and audiences. The goal was to ensure consistent messaging, better visibility, and measurable growth across digital channels. Our scope included social media management on Instagram and Facebook, where we planned, created, and published regular content aligned with SiMAT’s academic focus and institutional values. This was supported by content marketing that highlighted courses, campus life, events, and key announcements. For reach and lead generation, we managed performance marketing using Meta Ads, focusing on targeted campaigns to attract relevant audiences and drive enquiries. Campaign performance was closely monitored through digital analytics, allowing ongoing improvements based on real data. Alongside marketing activities, we provided brand consulting to maintain clarity in positioning, supported by graphic design and video production to ensure a consistent and professional visual presence across all platforms. The outcome was a well-structured digital setup, stronger engagement on social media, and improved visibility for SiMAT across key online channels.