Project Overview

Your Zeros and Ones partnered with Netcom Academy to strengthen its digital presence, attract quality leads, and position the institute as a trusted destination for professional IT education. The focus was on building clarity in communication, consistency in branding, and measurable growth across digital channels. Our scope covered brand consulting to align Netcom Academy’s visual and messaging direction with its academic offerings, ensuring a clear and professional identity. Through content marketing and video production, we developed informative and engaging content that highlights courses, learning outcomes, student value, and career opportunities. Social Media Management (SMM) was executed across Instagram and Facebook, with a structured content plan designed to increase reach, engagement, and inquiries. Educational posts, promotional creatives, short-form videos, and timely updates were used to keep the audience informed and active. To support organic visibility, Search Engine Optimization (SEO) was implemented to improve keyword rankings, website discoverability, and long-term traffic quality. Alongside this, performance marketing campaigns were run using Meta Ads, focusing on lead generation, course promotions, and remarketing to high-intent audiences. All activities were tracked through digital analytics, allowing continuous performance review and optimization across content, ads, and user behavior. The combined approach ensured that branding, content, and paid promotions worked together to support consistent growth for Netcom Academy.