Project Overview

Matha Fresh partnered with Your Zeros and Ones to strengthen its digital presence and drive consistent customer engagement across online channels. The focus of the project was to build visibility, generate demand, and support business growth through well-planned digital marketing execution. Our scope covered social media management, performance marketing, content marketing, analytics, and video production, aligned with Matha Fresh’s product positioning and target audience. We managed and optimized brand communication across Instagram and Facebook, ensuring regular, on-brand content that highlights product value, freshness, and trust. Content was planned to balance promotions, product education, and audience interaction, supported by short-form videos designed for higher reach and recall. To drive measurable results, Meta Ads were used for targeted campaigns focused on reach, engagement, and conversions. Campaign performance was continuously tracked using analytics, allowing data-driven adjustments to improve efficiency and return on ad spend. Through a mix of consistent content, focused advertising, and performance tracking, Your Zeros and Ones helped Matha Fresh build a stronger digital footprint and connect more effectively with its audience.