Project Overview

Your Zeros and Ones partnered with Eathentic with a clear business objective: increase order volume through structured social media management and performance-led advertising. The engagement is designed to convert social attention into direct enquiries and repeat purchases while maintaining the brand’s authentic food identity. Our primary focus is on Instagram and Facebook, where content is planned and managed to support sales-oriented storytelling. Visual posts, reels, and stories highlight product freshness, traditional preparation, packaging, and serving use-cases, encouraging users to move from discovery to order intent. Content calendars are aligned with demand cycles, festivals, and promotional windows to support consistent order flow. Meta Ads play a central role in scaling reach and driving conversions. Campaigns are built with order-focused objectives such as message enquiries, website clicks, and remarketing to engaged users. Audience targeting is refined using location, food interest behaviour, and past engagement data to attract high-intent customers. Creatives are continuously optimised based on response rate, cost per enquiry, and order conversions. Community management supports this performance layer by actively responding to comments and messages, reducing friction in the ordering process and improving conversion speed. Insights from ad performance and customer interactions are fed back into content and campaign planning to maintain momentum and improve results over time. Through focused social media management and Meta Ads execution, Your Zeros and Ones enables Eathentic to build visibility that translates into measurable order growth and sustained customer demand.