Project Overview

Your Zeros and Ones partnered with Digital Refurb to strengthen its online presence, improve reach, and drive consistent customer engagement across digital channels. The focus was on building a clear brand voice while supporting sales-driven goals through performance-focused marketing activities. Our scope covered brand consulting to align Digital Refurb’s positioning with its value-driven refurbished products, along with branding and design support to maintain a consistent visual identity across platforms. Video production was used to showcase products, offers, and trust signals in a simple, direct format suitable for social-first audiences. On the marketing front, we handled social media management and content marketing, creating platform-specific creatives and posts tailored for Instagram and Facebook. These efforts were supported by performance marketing campaigns using Meta Ads, focused on visibility, traffic, and conversions. To ensure sustainable growth, SEO was implemented to improve search visibility and product discoverability, while analytics and reporting were used to track user behavior, campaign results, and content performance—allowing continuous refinement of strategies. Overall, the project was designed to connect DigitalRefurb with the right audience, build credibility, and convert interest into measurable outcomes through well-structured digital execution.